Hello, I'm Zachary!
I'm a data-driven dusiness analyst with 4 years of experience, specialising in customer engagement, CRM analytics, digital channel management and sales operations.
I'm Skilled in R, Python, SQL, SAS, Power BI, Excel, PowerPoint to transform complex data into actionable insights.
I led multiple projects from concept to implementation, collaborating with cross-functional stakeholders to define KPIs, build dashboards, and optimise engagement strategies.
I'm passionate about leveraging data storytelling to support decision-making and deliver measurable business impact.
MY SKILLS
Core tools I use across analytics, visualisation, reporting, and web collaboration.
Technical Skills
Data Visualisation
Web Development & Collaboration
Reporting & Presentation
Languages
- English — Professional working proficiency
- Mandarin — Native proficiency
MY EXPERIENCE
A look into my experience and career journey.
Professional Experience
Data Scientist, Research Support
2026.03 → PresentI worked in the R&D team within the ICT function, focusing on structuring physiological data and applying systematic analytical approaches to support modelling, hypothesis validation, and reproducible insights.
Key Responsibilities:
- Conducted cardiac and physiological data exploration and built foundational domain knowledge to support analytical modelling.
- Reproduced and implemented research methods from published papers to validate analytical approaches.
- Applied structured methodologies, including data preprocessing, exploratory analysis, and iterative model development.
- Collaborated with technical leadership to align research objectives and deliver reproducible insights.
Career Break, MSc in Health Data Science
2024.02 → 2026.01I completed the Master of Science in Health Data Science at UNSW. My work experiences in the Pharmaceutical Industry inspired me to pursue health data science, where I aim to combine my industry background, data analytics skills, and storytelling techniques to deliver insights aligned with business needs.
Business Data Analyst
2020.10 → 2023.04I worked in the Digital Innovation team within the Commercial Excellence function, managing CRM and delivering automated analytics solutions to business stakeholders.
Key Responsibilities:
- Delivered Sales Force Effectiveness analytics for 10+ brands through CRM data management, enabling customer engagement and commercial reporting.
- Developed SQL queries to extract and prepare data for Power BI dashboards, providing leadership with visibility into customer segmentation and sales behaviour.
- Built a CRM-integrated content channel and a content tagging ETL process to improve content data usability and analytical efficiency for downstream reporting.
- Facilitated cross-functional workshops with IT, marketing, and sales stakeholders to strengthen collaboration and enhance digital capability across teams.
Graduate Analyst
2019.07 → 2020.09I worked in the Multi-channel Medical Communication team within the Central Marketing function, managing digital channels and developing in-person and online events to drive marketing communication.
Key Responsibilities:
- Managed and optimised the official digital media platform with 200K+ followers.
- Analysed engagement performance data (open rate, CTR, share rate) to optimise content performance and improve user targeting.
- Established 8 content columns covering all brands and coordinating with 100+ clinicians to generate content.
Additional Experience
Casual Team Member
2024.10 → 2025.11I worked as a Casual Grocery Team Member at Woolworths Metro. This role helped me adapt quickly to a dynamic environment, collaborate effectively in teams, and better understand Australian workplace culture.
Key Responsibilities:
- Experienced in a fast-paced retail environment, managing grocery replenishment, product presentation, and stock organisation.
- Operated with front checkout operations, working closely with team members to deliver customer service.
MY PORTFOLIO
A look into my portfolio.
EDUCATION BACKGROUND
A look into my education background and academic activities.
Education Experience
MSc in Health Data Science
2024.02 → 2026.02Key Courses:
- Database Systems | Machine Learning | Statistical Modelling | Data Visualisation
BSc in Pharmacy
2015.09 → 2019.06Academic Activities
Top 5 — Health Science Datathon
2024.12As a Master of Health Data Science student at UNSW, my team and I spent two days collaborating to analyse real-world data and predict the next outbreak using infectious disease alerts from EPIWATCH—UNSW’s AI-driven, open-source outbreak observatory.
Poster Presenter — Annual Westmead Research Symposium
2025.08I was selected to present my one-year Masters research project, “Visualising Population Health and Sociodemographic Profiles in Western Sydney Local Health District Through Immersive Storytelling,” from over 160 abstracts submitted across the Westmead Hub.